Projects

Redefined component development at The Washington Post with a structured sprint, reducing delivery time from six weeks to 10 days. This collaborative process streamlined workflows, improved design consistency, and fostered a culture of shared stewardship in the design system.

Standardized The Washington Post’s iconography by creating a scalable asset library, expanding from 45 to 200+ icons. This unified visual system improved design consistency, streamlined workflows, and eliminated fragmented icon styles across the platform.

Led the expansion of The Washington Post’s dark mode from the app to the website, introducing a scalable token system that reduced technical debt and improved design efficiency. This initiative unified the user experience while enabling seamless adoption across platforms.

Redesigned the onboarding experience to improve app retention by over 5%, reducing early uninstalls. This data-driven approach transformed an overlooked high-performing touchpoint into an intentional, engaging funnel that drove subscriptions and enhanced user engagement.

Designed and developed the Brownce website to empower Black stylists and customers. Built a scalable CMS-backed platform that elevated the brand, increased app downloads, and established a strong digital presence, reinforcing the startup’s mission of Black excellence.